Want to make your business appear more friendly and approachable? Then illustration may just be the service for you. Research suggests that illustration can make people 5x more likely to remember your brand or specific call to action in your marketing. Not only this but when instructions are accompanied by illustrations it makes people 323% better at following them when compared to instructions not accompanied by illustrations!
Illustrations are also a great way to show off your personality and bring a bit of fun to the brand, especially in the “Meet the Team” section of a website. With illustration you’re guaranteed to have a unique and memorable outcome.