Research suggests a tenth of a second is all it takes to start determining traits like trustworthiness. Often the first thing anyone sees of your business is your brand. The impression your brand gives off decides whether that person picks up the phone or drops you that initial email to get in touch. From logos and colour palettes through to fonts and business cards, we do it all.
If you want to attract your dream clients then branding makes sure that the people who you’re attracting are aligned with your company’s culture and values. These people are also more likely to become returning clients and recommend you to other people. Having a strong brand is more important than ever before.